GCBA Logo Design Process

The Chair of the Gold Country Brewers Association asked me to come up with a logo to replace the organization's outdated logo. After much thinking about the imagery important to beer drinkers, I moved on to research about the "gold country" area that the organization spoke of and what makes brewing beer there important. Here are some inspiration boards I created.

After this, I came up with some mock up designs and ended up with the final green design you see last in this series.