G3 Logo

I wasn't asked to do it, but I made a new logo as an exercise for a client of mine who purchased an ad in the annual EWLS magazine this year. It is an outdoor travel company that specializes in hiking and caving trips.

 This is the original logo. It is difficult to read and place on a page since it directs your eye always up. The curved letters make it very whimsical and fun though. I hadn't seen this logo before I create one and stopped working on it as soon as I knew the client had one. So, the design I created was only in the beginning stages. I would have liked to work on it more, but I moved on.

This is the original logo. It is difficult to read and place on a page since it directs your eye always up. The curved letters make it very whimsical and fun though. I hadn't seen this logo before I create one and stopped working on it as soon as I knew the client had one. So, the design I created was only in the beginning stages. I would have liked to work on it more, but I moved on.