Many HR professionals prefer older methods of communicating with job searches such as text-only resumes and reference lists because it makes their jobs easier. However, in this saturated market how do you stand out? How do you wow? I had an idea and I hope you like it. This informational sheet includes quotes from references on LinkedIn and would be shared alongside the resume. This helps the HR pro because often times they do not have time to call references. In fact, many times they fail to call because of a time crunch. This idea gives a better feel for you as a person and it is quick, easy, beautiful ... and hopefully fun. What do you think?
For a while now I have been wanting to create a marketing blog and I have just not gotten around to it so I decided it was time. I had already created the blog layout and page, but it was time to create all the design elements to make it great. First, I needed inspiration. That was easy enough. A few years ago I was at a job interview and the interviewer noticed my wide range of marketing skills. I really do love marketing so I have dabbled in almost every area from SEO to print and radio ad copy. This kind person called me the Swiss Army Knife of marketing. After that, I told a few marketing friends the experience and it became a thing. Here is my big idea: Marketing is a tool so as a metaphor I will use a Swiss Army Knife to define the look and feel of the site. My favorite color is blue and I prefer white imagery for online sites because they are easier to read. After a little work, I came up with the design elements and copy below. Be sure to read my first blog post 4 Reasons You Should Have an Annual Marketing Plan.
Craftsman Bruce Wayne Cook commissioned me to create a business card and logo for his work so that he could share business cards at a local trade show. Bruce is a talented craftsman that makes planters and beautiful wooden chests. However, he has a super hero flare that needed to be shown in his business design. He asked me to use the colors black and yellow and maybe blue. He also asked me to incorporate a bat. I knew this might be a little confusing to consumers since this is a wood product business so I made the bat images look like wood and used comic lettering to add the final touch. What a fun project!
Wow did these preform well! It increased engagement for Potions Salon on Facebook by almost triple. Here is a new batch with a more refined/fashion look. I want to see if people prefer a pure humor feel or if better branding will drive more conversions for my client. I will keep you updated. Let me know what you think!
These were concept designs I created to send to the designer to create interesting memes.